Job Title: Digital Marketing Manager
Location: Siliguri, West Bengal
Company: Braand School

About Us:
Braand School is a leading digital marketing institute in Siliguri, dedicated to providing top-notch education in digital marketing and offering cutting-edge solutions for digital campaigns. We are seeking an experienced Digital Marketing Manager to join our team. This role involves both teaching digital marketing courses and managing our in-house marketing needs.

Key Responsibilities:

Training & Mentoring:

Lead and teach digital marketing batches, covering key areas like SEO, SEM, PPC, social media marketing, content marketing, and analytics.

Mentor and guide students to stay updated with the latest digital marketing trends and tools.

Team Management:

Oversee and manage the in-house digital marketing team, ensuring that all projects and campaigns run smoothly and efficiently.

Collaborate with other departments to align digital strategies with business objectives.

Digital Campaigns:

Develop, execute, and manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms.

Monitor and optimize campaigns to achieve KPIs such as ROAS, conversions, and engagement.

Manage the company’s social media presence and ensure consistent brand messaging across all platforms.

Strategy Development:

Create and implement digital marketing strategies for both internal and external marketing needs.

Conduct market research and competitor analysis to inform campaigns and ensure competitiveness.

Analytics & Reporting:

Track and report on the performance of digital marketing efforts, including key metrics like website traffic, lead generation, and customer acquisition.

Provide actionable insights based on data and analytics to improve ongoing marketing efforts.

Qualifications & Skills:

Proven experience in digital marketing, with a focus on social media, paid advertising, and PPC campaigns.

Prior experience in teaching or mentoring is a plus.

Strong understanding of digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.

Excellent communication and leadership skills, with the ability to manage a team and coordinate multiple projects.

Up-to-date with the latest trends and best practices in digital marketing.

Perks & Benefits:

Competitive salary

Opportunity to mentor and shape the next generation of digital marketers

Professional development and learning opportunities

Flexible working environment