Job Description
A Marketing Director, or Director of Marketing, develops and implements a brands strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.Marketing Director duties and responsibilitiesA Marketing Directors primary duty is to oversee the entire marketing department. This responsibility involves assessing and creating your companys marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts. A Marketing Director conducts competitor research and also researches demand for an organizations services and products.Other duties of a Marketing Director may include:Communicating the marketing plan.Developing promotions along with Advertising Managers.Building brand awareness, including positioning.Coordinating marketing projects from beginning to end.Compiling lists that describe the companys offerings.Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.Identifying the companys potential customers.Creating and manage advertising campaigns.