Job Description

Senior Brand Manager – FMCG (Hair Care)Reporting to : GM MarketingLocation : Kolkata- Looking for Professionals with Hair Care Exposure- Scans the business environment to explore options for revenue generation from new and existing customers.- Drives the formulation of marketing strategy of encompassing all brands.- Understands the strategic business requirement of the organization based on the organization growth focus and strategy.- Strategies on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.- Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.- Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.- Ensures individual brand focus is maintained through all possible media options and co-ordinates with corporate communication to ensure alignment of branding strategy and individual brands.- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.- Takes overall responsibility for Product Conceptualization, positioning & new product development in co-ordination with R&D.- Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.- Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.- Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.- Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.- Regularly collects and analyses competitor information through market intelligence and other sources.- Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the markets present and future requirement.- Develops market entry strategy for previously untapped geographies based on market intelligence.- Evaluates marketing consultants employed on their deliverable and ensures desired results are achieved.- Develops standardized Systems and Processes to enhance performance and remove redundancies.- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.- Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.- Strives to increase return on expenditure on advertisement & brand endorsement.,