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BBC Global Services/Snapscale
Urgently Hiring Digital Marketing Executive-Kolkata
We are seeking a talented and experienced Digital Marketing Executive to join our team. The ideal candidate for this role will have a minimum of 2 to 4 years of relevant experience in digital marketing, with proven success in handling various digital marketing campaigns and strategies.
Job Role and Responsibilities:
- Oversee and manage all digital marketing activities, including SEO, PPC, email marketing, social media, and display advertising campaigns.
- Develop and execute the overall digital marketing strategy to increase brand awareness, drive traffic, and generate leads.
- Conduct keyword research, competitive analysis, and execute SEO strategies to improve organic search rankings and increase website traffic.
- Collaborate with the content marketing team to create high-quality, engaging, and optimized content for various digital channels.
- Plan and execute effective paid advertising campaigns across platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads.
- Monitor and analyze campaign performance metrics, generate insights, and make data-driven decisions to optimize campaign effectiveness.
- Manage email marketing campaigns, including the creation of email templates, segmentation, A/B testing, and overall campaign performance analysis.
- Monitor and manage social media channels, engaging with followers, responding to comments/messages, and maintaining a consistent brand voice.
- Stay up-to-date with the latest trends and best practices in digital marketing and suggest new strategies to enhance the overall growth and effectiveness of digital marketing efforts.
- Collaborate with cross-functional teams, including the sales and design teams, to align campaigns and ensure consistent brand messaging.
Qualifications Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
Experiences Requirements:
- Proven experience as a Digital Marketing Executive or similar role, with a minimum of 2 to 4 years of relevant experience.
Skills Required
- In-depth knowledge of various digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
- Strong understanding of website analytics tools such as Google Analytics, Google Search Console, and other relevant tools.
- Proficient in using digital marketing tools and platforms, including Google AdWords, Facebook Ads Manager, and email marketing software.
- Excellent analytical skills, with the ability to analyze data, generate insights, and make data-driven decisions.
- Demonstrated ability to manage multiple projects and prioritize tasks effectively.
- Strong written and verbal communication skills, with the ability to create compelling content and communicate ideas effectively.
- Creative mindset with the ability to think outside the box and suggest innovative digital marketing strategies.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Up-to-date with the latest trends and best practices in digital marketing.
Benefits:
- Internet Reimbursement
- Yearly Bonus
- WFH
- Paid Leaves
Preferred Kolkata Candidate.
Workings Days- Monday to Friday
Working Hours- 8 Hours working and 1 Hours Break Total 9 Hours.
Potential candidate please send you resume at [email protected]
Job Types: Full-time, Regular / Permanent
Pay: ₹15,000.00 – ₹40,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Work from home
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
- Morning shift
- Rotational shift
Supplemental pay types:
- Yearly bonus
Ability to commute/relocate:
- South Twenty Four Parganas, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor’s (Preferred)
Experience:
- Digital marketing: 2 years (Required)
- total work: 2 years (Required)
- Google Analytics: 2 years (Preferred)
- Google Search Console: 2 years (Required)
- Google Tag Manager: 2 years (Preferred)
- SEO off Page and On Page: 2 years (Required)
- Email marketing: 1 year (Required)
- Google AdWords: 2 years (Required)
- PPC Campaign Management: 2 years (Required)
- Digital Marketing Paid Tools: 2 years (Required)
Language:
- English (Required)
Application Deadline: 17/07/2023
Expected Start Date: 01/08/2023