Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads

Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Researching and implementing content recommendations for organic SEO success

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links
Develop and implement link building strategy

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Type: Full-time

Salary: ₹10,000.00 – ₹20,000.00 per month

Schedule:

• Flexible shift

Ability to commute/relocate:

• Kolkata – 700071, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• Facebook Advertising: 1 year (Preferred)

Expected Start Date: 02/05/2022