![Duratuf Products](https://jobinkolkata.in/wp-content/plugins/wp-job-manager/assets/images/company.png)
Duratuf Products
Job Description
-
We are looking to hire a Digital Marketing Manager to support the marketing team in effectively promoting its message across all digital channels
- On a daily basis, they will manage the companys social media and create campaigns to target key customers
- They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends
Objectives of this role:
- Plan, execute, and manage all digital marketing for the company including PPC, SEO, SEM, email marketing, and social media to maximize lead generation.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team of writers, marketers, and other stakeholders to maintain the Companys digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Responsibilities :
- Create and manage content for Companys social media, emails, and other forms of digital communication
- Expertise knowledge implementation on PPC, SEO, Social Media and Email marketing for Maximized lead generation.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in Companys marketing campaigns.
Requirements
Preferred Skills:
- Expert hands on knowledge on PPC and Adwords.
- Expert hands on knowledge on Digital Analytic.
- A Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices.
- Ability to analyze consumer metrics, reports, and trends.
- Strong project management and managerial skills
Preferred qualifications :
- In-depth knowledge of current digital trends.
- Experience in digital marketing, with advanced hands-on knowledge on PPC, SEO and Email marketing for enhanced lead pool.
- Proficiency in photo and video editing software.
- Experience with SEO and SEM strategy and keyword research.
- Understanding of website analytics tools, such as Google Analytics.
- Analytical mind, with a passion for measuring data.
Candidates Profile:
- Education: Graduate/Post Graduate/MBA/PGDM in Marketing/Digital Marketing.
- Experience: 5 – 10 Years.
- Communication Skills: English (Written Spoken): Advanced; Hindi (Spoken): Advanced.
- Age: within 40 years.
- Gender: Male/Female.