Candidate should have 2-7 years of experience in Search Term Optimization supporting International clients in BPO Industry. Candidates need to have experience and knowledge related to STO Responsible for Recall and Relevancy of search – review the top terms to ensure that consumers are being delivered to the most relevant page on your site when they perform these queries report for successful searches can be re-sorted to identify failed, or null, searches – review the top null terms and categorize these findings into two distinct groups: products that you don?t carry and products that you do carry. Identify products that your customers are seeking that are not available on your site – discover search queries for products that visitors assume, or hope, you carry. A null search result is an opportunity to suggest marketing or merchandising that your company should offer a new product or service. Discover trends regarding the timing of when consumers look for seasonal products or services – reviewing your site search data on a regular basis, you will begin to see trends month-to-month and year-to-year. This will help you to understand the timing of when your customers begin to think about seasonal products and services Identify pages that have fallen off your site – review your site search data can allow you to quickly identify important pages that are not functioning properly. Make informed recommendations to merchandisers and marketers regarding taxonomy and navigation – The way that visitors search on your site can influence which products are grouped into categories and which pages are grouped in site architecture and navigation. Monitor pages with the highest exit rates after visitors used internal site search – can help you to identify pages that are not engaging your site visitors, or are not relevant to their search query Should have good knowledge on Internal Monitoring tools, Google Analytics or Adobe Analytics Understand if visitors are quickly finding what they are seeking on your site – using the Search Refinements metric in Google Analytics, under the Search Terms section – Average Search Depth & % Search Refinements Flexible with any shifts including night shifts.