Responsibilities
Build the digital advertising roadmap to help us increase awareness and generate quality leads for organization’s offline and online offerings.
Own the planning and execution of advertising campaigns on Google, Facebook, Affiliate channels, etc.
Deliver on monthly set targets and KPIs that includes lead generation, cost per lead, CPC, Qualified leads, App Downloads & Sign-ups, etc.
Closely manage digital advertising budget across platforms and for multiple user specific campaigns.
Measure and assess results and drive continuous improvement
Use feedback from users, sales and marketing teams to inform digital advertising campaigns
Develop and implement user specific marketing campaigns, including list segmentation, content creation, and A/B testing.
Conduct competition analysis and identify opportunities for improvement in brand positioning.
Collaborate with cross-functional teams to integrate digital strategies into overall marketing campaigns and initiatives.
Stay informed about the latest advancements in digital marketing technologies and tools, suggesting new initiatives where relevant.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.