Job Specification/ Description

Role:

Planning and providing required marketing support for brand in terms of advertising, promotion /BTL activities planning & execution, schemes etc. in co-ordination with Cross Functional Teams.

• Makes the existing product more efficacious and also works towards new product development in the existing brand.

• Works on the core of the brand on what it is communicating to the consumer and what benefits they derive from the brand.

• Makes market visit to understand on how the brand is performing and take reviews from Wholesaler and Retailers on the same.

BTL Planning & Execution

• Executes planning and implementation of BTL activities of the assigned Brands for market development and monitors tracking of the same as per plan and schedule

• Executes activities like salon campaign, house to house campaign, whole sale activation, fair and festival, trade promotion, Mosque activations.

• Ensures finalization of key markets/focus markets for successful brand development and awareness and interfaces with CFA for issuance of stock and collaterals.

• Develops innovative campaigns every year with the help of new and meaningful ideas to strengthen Brand connect and Brand awareness.

• Finalizes vendor and agency for timely implementation of BTL activity and ensures timely supply of supporting.

• Finalizes prices for POS and collaterals and follows up for timely support of activity materials (Artwork etc) and maintains stock of the same.

Knowledge & Skills Required (Functional / Technical & Behavioral):

• Understanding of Sales and Distribution

• Result Orientation

• Supply Chain Process

• Analytical Thinking

• Understanding of Product Domain

• Customer Orientation (External & Internal)

• Team Working and Leadership

• Innovation

• Brand Management

• Strategic Orientation

• Consumer Behavior and Insights

• Build and Leverage Network

• Commercial Acumen