Job Description

SF Capacity SR for Marketing Cloud # Provide strategic recommendations and vision for Digital Marketing planning and best practices. # Understand intricacies of customer data and how data can affect Digital Marketing objectives. # Consult on Marketing process best practices, and the intricacies of Sales and Marketing alignment. # Understand the intended audiences for the solution, purpose of engaging these audiences, and validate a gainst objectives and success metrics. # End to End Digital marketing campaign execution on B2C and B2B channel # Landing Pages Micro-sites creation for Customer lead tracking and details capture # Q uery and Filter Activity to perform segmentation in campaign journey # Email studio, Automation Studio, Contact Builder, Journey Builder, Engagement Studio to build 1:1 personalized campaign journeys # Build relational data models # Build complex email automations # Send emails via Email application sending methods # Integration of Salesforce Marketing cloud with Salesforce # Prospect Lists, One-to-O ne e-mails creation # Integration of Social Networking platform with Exact Target # Performing email sends with trigger send, manual send # A B testing to weight emails delivery success # Reporting and dashboard for Campaign analysis # Web Services and API # Lead requirement user story gathering sessions for Digital Marketing engagements. # Provide best practice consulting, implement ation and migration services for ExactTarget Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.). # Lead client discussions, facilitate marketing discovery and lead marketing projects initiatives as needed. # Create or oversee the creation of training content, and lead client trainings sessions on ExactTarget Marketing Cloud. # Experience with Information Architect tools for wireframes and prototyping such as Axure, OmniGraffl.

Job Requirements: Marketing Cloud, Cost Estimation, Estimate

Job Type

Full Time

Location

KOLKATA

Mandatory Skills

• Marketing Cloud

Years of Experience

6.5 to 12 Years