• Own the customer lifecycle management process – by running campaigns and working with product teams on features and improvements.

• Embark on exploratory data analysis projects to achieve better understanding of discover untapped areas of growth to scale and programmatically automate the growth process across different products on the app

• Find ideas to improve growth KPIs by continuously A/B testing different ideas
• Work in cross-functional teams with product, engineering and marketing side by side to tackle growth.
• Build dashboards for monitoring KPIs and performances.

• Own acquisition analytics, budgeting & planning, ad tech & automation, seo and referrals as an acquisition channel.
• Leverage data & analytics to make intelligent, informed & quantitative recommendations for our demand generation tactics and paid campaigns.
• Guide budgeting, planning & forecasting of acquisition & digital spends & targets across all categories and markets.
• Help scale the Referral marketing channel across all markets and unlock exponential growth with constant experimentation & strategic bets.
• Fuel insights into the digital & performance marketing team by building in house tools, dashboards, views using SQL, Python, R, Tableau etc with a strong focus on increasing ROAS & reducing CAC.
• Monitor daily performance KPIs to keep a close check on our growth across multiple markets and products, identify growth opportunities, and determine the scale of initiatives by helping automate our marketing technology infrastructure.
• Help execute our experimentation roadmap across all channels – Paid Search, paid social & display by ensuring best practices, tools, and processes that will help us build the best in class function.
• Own & lead all future-looking ad-tech & ad ops related initiatives that will help set up our acquisition efforts & channels for success.

Job Type: Full-time

Salary: ₹330,723.29 – ₹1,356,910.05 per year

Benefits:

• Food allowance

Schedule:

• Morning shift

Ability to commute/relocate:

• New Town, Kolkata – 700156, West Bengal: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

• total work: 5 years (Required)

Speak with the employer
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