Introduction – RP-SG Group:

An Overview

Legacy is about building the future by honouring the past. With a rich heritage, RPSG Group today is one of India’s most esteemed and fastest-growing conglomerates. The Group inspires trust and credibility through its value-driven business culture and thought leadership. The Group’s businesses include power and energy, performance and speciality chemicals, retail, IT-enabled services, FMCG, media and entertainment, plantations, and sports.

The RPSG Group stands as one of India’s new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries.

JOB DESCRIPTION

Position: CLM Specialist

Function: Venture Building

KEY RESPONSIBILITIES

• Identify and segment customer cohorts to tailor lifecycle strategies effectively.
• Design and execute campaigns tailored to different stages of the customer journey.
• Utilize marketing automation platforms (E.g., Clevertap, Webengage) to streamline customer engagement and workflows.
• Leverage analytics to inform strategies and measure campaign effectiveness.
• Experience in managing customer relationships through marketing automation, with a knack for understanding customer needs and behaviours. The candidate must be able to manage CLM tools on their own and set up campaigns independently.

Success indicators:

• Development and execution of strategies that ensure a seamless and engaging customer journey, resulting in higher satisfaction and loyalty.
• Demonstrable impact on retaining customers through personalized engagement and loyalty programs.
• Forming strategies that significantly increase the lifetime value of customers through targeted upselling and cross-selling.

Functional Skills:

• Strong interpersonal and communication skills, capable of crafting compelling messages for diverse audiences.
• Adept at analyzing customer data to drive strategy, with a keen eye for detail and a proactive approach to problem-solving.

The Profile:

Qualification: MBA degree/ Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field.

Experience bracket: 2-4 years in CLM-related role

Age bracket: 22-28 years

Reporting to: Revenue Head- Venture Building Team, RPSG Group

Location: RPSG House, Kolkata

Work Mode: Full – Time

Working Days: 5 days a week