Job Description

Roles and Responsibilities Support the Marketing Manager in brand/product management responsibilities with regard to TFI & Trade brands


Responsibilities:

• Develop and plan marketing strategies of the assigned brands.
• Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
• Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
• Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
• Plan, monitor and review on the marketing budget.
• Plan and execute new product launches.
• Conceptualize and initiate digital and social media campaigns through working with digital agencies.
• Responsible for planning and delivering innovative content across all social media platforms.
• Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
• Measure and report performance of all digital marketing campaigns.
• Manage the ecommerce business by planning and executing online campaigns and promotions.
• Coordinate Packaging development & deliveries
• Co-ordinating with Creative, Media & Digital agencies in managing deadlines & information needs
• Monitor competitive activity for all brands
• Social Media monitoring
• Co-ordination with internal stakeholder across organisation and escalate as appropriate for resolution of issues

Role:Field Sales Executive
Salary: Not Disclosed by Recruiter
Industry:FMCG
Functional Area:Sales & Business Development
Role Category:Retail & B2C Sales
Employment Type:Full Time, Permanent

Key Skills

ATLBTLbrand

Education
UG:Any Graduate
PG:Any Postgraduate
Doctorate:Doctorate Not Required

Company Profile

Talent Leads HR Solutions Pvt Ltd

Talent Leads HR Solutions Pvt Ltd is an executive search firm managed by a team of professionals.

It was a pleasure talking to you. As discussed with you, we have been engaged by our Client to complete the recruitment process for the below mentioned Position.

Company Info

X

Recruiter Name:rashmi
Contact Company:Talent Leads HR Solutions Pvt Ltd

Job Detail

• Job Id
  JD2287141
• Industry
  Not mentioned
• Total Positions
  1
• Job Type:
  Full Time
• Salary:
  Not mentioned
• Employment Status
  Permanent
• Job Location
  Kolkata, West Bengal, India
• Education
  Not mentioned
• Experience
  Year