Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
monitoring performance
managing campaigns on social media.

Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. Graduates are likely to join a small- and medium-sized enterprise (SME) as an executive. At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators. The majority of marketing-specific graduate schemes will also hire graduates into an executive role