Responsibilities

• Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations
• Building and Strengthening of the mjunction brand, position the organization as a thought leader in space of e-marketplace
• Research and gather target customer data to define the product positioning and communication strategy
• Develop marketing communications and content assets to drive reach, demand, engagement and loyalty
• Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
• Leverage marketing automation – implement and manage the marketing technology stack
• Build long-term strategies for customer marketing and lead the marketing team in execution over the short/medium term
• Robust and detailed measurement and reporting processes
• Deliver Marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
• Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
• Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisition

Candidate specifications:

• 10 years with a minimum of 3 years’ experience in a lead role in the Marketing space
• Experience in driving Product Marketing, Demand Generation or Growth functions
• Excellent communication and presentation skills
• Leadership/people skills
• Exposure to marketing automation tools
• B2B Enterprise SaaS marketing experience preferred

Benefits:

• Medical and life insurance
• Paid time off
• World-class training and educational resources
• Well-being programs to support mental and physical health
• Giving and volunteer programs to benefit charitable organizations and local communities
• Discounts on products, services, and experiences under the TATA group umbrella