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Responsibilities
- Build, lead and mentor a team of marketers across demand generation, content creation, product marketing, event management, marketing operations
- Building and Strengthening of the mjunction brand, position the organization as a thought leader in space of e-marketplace
- Research and gather target customer data to define the product positioning and communication strategy
- Develop marketing communications and content assets to drive reach, demand, engagement and loyalty
- Develop, maintain and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
- Leverage marketing automation – implement and manage the marketing technology stack
- Build long-term strategies for customer marketing and lead the marketing team in execution over the short/medium term
- Robust and detailed measurement and reporting processes
- Deliver Marketing outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
- Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
- Work closely with Analytics team to identify and convert data analysis into actionable insights for customer acquisition
Candidate specifications:
- 10 years with a minimum of 3 years’ experience in a lead role in the Marketing space
- Experience in driving Product Marketing, Demand Generation or Growth functions
- Excellent communication and presentation skills
- Leadership/people skills
- Exposure to marketing automation tools
- B2B Enterprise SaaS marketing experience preferred
Benefits:
- Medical and life insurance
- Paid time off
- World-class training and educational resources
- Well-being programs to support mental and physical health
- Giving and volunteer programs to benefit charitable organizations and local communities
- Discounts on products, services, and experiences under the TATA group umbrella
