Fortuna Impex Pvt. Ltd

Responsibilities:
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Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
Develop and implement ecommerce strategy in order to improve website performance
Work with developers to improve website speed
Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Re-Platforming website to new CMS, making website mobile capable
Research market in order to discover new trends and technologies in order to improve website performance
Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
Develop content calendar and oversee website uploads and landing pages development
Report on performance

Skills, Knowledge and Experience:

Minimum 1 year experience in a similar role
Any degree in Digital Marketing or related field.
Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
Excellent understanding of UX, web design, customer flow and web analysis.
Confidence in traffic analysis, reporting tools and optimisation.
Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.

Nice to haves:

Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Google Analytics

Job Type: Full-time

Salary: ₹12,000.00 – ₹20,000.00 per month

Benefits:

Schedule:

Supplemental Pay:

Ability to commute/relocate:

Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

Fortuna Impex Pvt. Ltd Looking for E-Commerce Executive at Kolkata, West Bengal