RP Sanjiv Goenka Group–Kolkata, West Bengal

About 12 hours ago, from WhatJobs?

Introduction – RP-SG Group:An Overview Legacy is about building the future by honouring the past. With a rich heritage, RPSG Group today is one of India’s most esteemed and fastest-growing conglomerates. The Group inspires trust and credibility through its value-driven business culture and thought leadership.

The Group’s businesses include power and energy, performance and speciality chemicals, retail, IT-enabled services, FMCG, media and entertainment, plantations, and sports. The RPSG Group stands as one of India’s new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries.

JOB DESCRIPTIONPosition: CLM SpecialistFunction: Venture Building KEY RESPONSIBILITIESIdentify and segment customer cohorts to tailor lifecycle strategies effectively. Design and execute campaigns tailored to different stages of the customer journey. Utilize marketing automation platforms (E.g., Clevertap, Webengage) to streamline customer engagement and workflows.

Leverage analytics to inform strategies and measure campaign effectiveness. Experience in managing customer relationships through marketing automation, with a knack for understanding customer needs and behaviours. The candidate must be able to manage CLM tools on their own and set up campaigns independently.

Success indicators:Development and execution of strategies that ensure a seamless and engaging customer journey, resulting in higher satisfaction and loyalty. Demonstrable impact on retaining customers through personalized engagement and loyalty programs. Forming strategies that significantly increase the lifetime value of customers through targeted upselling and cross-selling.

Functional Skills:Strong interpersonal and communication skills, capable of crafting compelling messages for diverse audiences. Adept at analyzing customer data to drive strategy, with a keen eye for detail and a proactive approach to problem-solving. The Profile: Qualification: MBA degree/ Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field.

Experience bracket: 2-4 years in CLM-related roleAge bracket: 22-28 yearsReporting to: Revenue Head- Venture Building Team, RPSG GroupLocation: RPSG House, KolkataWork Mode: Full – Time Working Days: 5 days a week