Serving Skill
Must Have Criterias :
- Proficient in Google and Bing ads for Indian and Global clients (Google Adwords certified preferred)
- Competent in Social Ads on Facebook, Twitter, LinkedIn, Instagram, etc.
- Very good written and verbal communication skills in English
- Has deep analytical capabilities and strong Q&A skills
- We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets.
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
Skills : PPC