Job Description

RESPONSIBILITIES

Keyword Research:

Conduct thorough keyword research to identify relevant and high-performing

keywords for content optimization and ranking improvement.

Optimize website content, meta tags, and other on-page elements to enhance

search engine visibility and user experience.

Conduct regular website audits to identify and address technical SEO issues, such

as crawl errors, broken links, and site speed optimization.

Develop and implement content strategies that align with SEO goals, ensuring

high-quality, keyword-rich content creation and optimization.

Plan and execute effective link-building strategies to improve domain authority

and increase the website’s backlink profile.

Stay informed about industry trends and conduct competitor analysis to identify

opportunities for improvement and innovation.

Utilize SEO tools and analytics to track, analyse, and report on key performance

indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.

Work closely with content creators, web developers, and other cross-functional

teams to implement SEO best practices throughout the organization.

Keep abreast of industry changes and search engine algorithm updates to adjust

strategies accordingly.

QUALIFICATIONS:

Bachelor’s degree in Marketing, Business, or a related field.

Proven experience as an SEO Specialist with a successful track record of

improving search rankings and driving organic traffic.

Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar.

Strong understanding of search engine algorithms and ranking factors.

Excellent analytical and problem-solving skills.

Effective communication and collaboration skills.

Shaping Careers Looking for SEO Executive (Full Time)